Verizon has launched three new Christmas themed advertisements that mock AT&T’s poor 3G coverage. Looks like AT&T’s lawsuit against Verizon Wireless for defaming AT&T’s wireless network didn’t actually shock Verizon.
In the above advertisement, Apple’s iPhone is sent to the land of misfit toys due to lack of 3G coverage in AT&T’s network. Closing looking at the ad, we get a feeling that Verizon is pointing AT&T rather than iPhone itself because other toys speak about iPhone’s good feature when it spits out the 3G coverage map.
I think they are great humorous commercials. It’s not all that destructive, doesn’t express negatives about the iPhone, but just targets AT&T’s softness – lack of 3G coverage. That being said, the red heat-map of Verizon’s coverage shown in the commercial looks over exaggerated. Doesn’t look 5X, but looks more like 10x more coverage, which again would be misleading in AT&T’s point of view. What do you think?
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