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Apple seems to be using a shady practice to pull new users to Safari 3.1, which was just released on Tuesday. iTunes users, who have never installed Safari are being tricked into downloading Safari as a part of update.
As CyberNet points out, at last year’s World Wide Developers Conference, Steve Jobs had a presentation on how they would distribute Safari on Windows platform. He said:
How are we going to distribute this? We don’t really talk to these customers, do we? There are over 500,000 downloads of Firefox a day. What are we going to do? Well, it turns out, there are over 1 million downloads of iTunes a day. As a matter of fact, there have been over a half a billion downloads of iTunes to Windows Machines. Over half a billion. And so we know how to reach these customers and we are going to do exactly that.
At that time, we all thought that Apple was considering bundling Safari with iTunes. Since the beta tag was stripped from Safari on Tuesday, it turns out that they did implement those plans.
I thought Apple Software Update was supposed to notify updates for only those softwares which have been installed. Why don’t they just rename Apple Software Update as "Apple Software Suite"? At least that way, people will know that they are installing new software, instead of just being duped into installing.
People love Apple for their products and design. By using deceptive tricks to lure more users, they are simply throwing stones at their own reputation.
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wrote, on March 21st, 2008
Huh. I got that today. But I decided to take it - I was abou to download it anyway, because you talked about it the other day. Now I know why that mysteriously popped up!
wrote, on March 21st, 2008
first time here and I’m already impressed. Thilak if you wanna find some more tech stories just visit http://www.techsted.com . I’m sure you’ll find some interesting stuff for your readers.
wrote, on March 21st, 2008
Nice marketing trick.
wrote, on March 21st, 2008
this is how Microsoft dealt with Netscape and other smaller applications companies.
wrote, on March 22nd, 2008
JD: Welcome to TechBuzz!
wrote, on March 26th, 2008
[...] fastest browser. Considering the reputation which apple has, they like to do things differently ( duping itunes users to download safari ?? hmmmm ), but this different thing made me switch back to Mozilla [...]
wrote, on March 26th, 2008
Wow, this is surprisingly shady for a major company like Apple. I wouldn’t think twice if I saw it from most small publishers or free services, though.
wrote, on March 27th, 2008
that’s microsoft way of dealing with business….uh
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