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I recently stumbled on Lala, an online music store that aims to be different than any of its predecessors. My friends tell me that Lala used to be a CD exchange site, co-founded by four friends, Bill Nguyen, Billy Alvarado, Anselm Baird-Smith, and John Cogan III. Since its launch, more than 500,000 CDs have been traded on this site. Not only that, last year in June, Lala.com launched the largest record store on the planet, offering music fans CDs for merely 1 U.S. $ during its enormously successful Beta program.

Lala allows you to take your iTunes library and all your digital music online. You can play and share digital music from the convenience of the web, without worrying about viruses and taboos related to P2P sharing.

Using the Preview feature, you can listen to the entire album of a new artist, and not just 30-second samples. This is the biggest USP of Lala.com.

You also have the option to buy music, including physical CDs or digital albums. Anything you buy from Lala.com is ready for your iPod.

Lala has its own music player that seeps through your entire digital music collection and uploads whatever songs are missing on its site, thus increasing its own library. This has dual advantages. First, it makes your songs accessible even if you are logging in from a different computer, and second, it helps more people find the music they are searching for on the web.

Like lastfm, you can create and share your own playlists with other users. You’ll mostly find albums from independent artists on this site but the site also features a large number of mainstream artists, courtesy: the Warner Music Group. The catch, however, is you need to sign up to listen to songs.

If you are a music aficionado just like me, go ahead and listen to your favorite artists on Lala.com.



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