Adobe and Yahoo! have introduced a new service which will allow publishers to insert Yahoo’s contextual advertisements inside Adobe’s portable document format to generate money. Ads will be contextually related to the matter inside the PDF file, when viewed with Adobe Reader or Acrobat Writer.
Text-based ads served by Yahoo! will only be shown in the side panel, outside the actual content region. This ensures that your reading experience isn’t spoilt, but for content publishers it’ll be hard to get clicks on ads which are outside the content region.
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Currently Ads for PDF is open for only a limited number of qualified publishers. I think it’s a step in the right direction to rescue the ebook business. As a reader, I won’t mind seeing some ads to get the ebook for free. If PDF ads become widely adopted, it might open up a whole new business model for content publishers and stand up as an alternative to subscription based model.
I wouldn’t be surprised to see PDF readers which can block ads in the near future. Can you tolerate ads for free content? Talk through comments.
[Via: Wired Blog]
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