Gravatar Acquired by Automattic

If you regular comment on blogs, then I’m pretty sure that you might have heard of Gravatar (Globally Recognized Avatar). It was one of the most popular services used by everyone to take their avatar from blog to blog. Not long ago, the service was hit by scaling issues and had to shut down for a short time. Automattic, the creators of WordPress have now decided take over Gravatar.

Automattic has unbelievable skills in server scaling and architecture. They’ve already proved their skills with WordPress and Akismet anti-spam service. In the past few days, Automattic has made some improvements to Gravatar. Here’s a list:

  • They have transferred the Rail’s application and most of the avatar serving from Gravatar to WordPress.com infrastructure.
  • Avatar serving now works every time and works more than three times faster.

The future of Gravatar under Automattic looks bright and shiny. Matt Mullenweg, the founder of Automattic has announced their upcoming plans for Gravatar:

  • Premium services like multiple email ids and avatars will be given for free. Anybody who bought premium services in the past 60 days will be refunded.
  • Move the gravatar serving to a Content Delivery Network so not only will they be fast, it’ll be low latency and not slow down a page load.
  • Take the million or so avatars we have on WordPress.com and make them available through the Gravatar API, to compliment the 115k already here.
  • From Gravatar, integrate them into all WordPress.com templates and bring features like multiple avatars over.
  • From WordPress.com, bring the bigger sizes (128px) over and make that available for any Gravatar. Currently Gravatars are only available up to 80px.
  • Allow Gravatar profile pages with Microformat support for things like XFN rel="me" and hCard.
  • Develop a new API that has cleaner URLs and allows Gravatars to be addressed by things like URL in addition to (or instead of) email addresses.
  • Rewrite the application itself (site.gravatar.com) to fit directly into our WordPress.com grid, for internet-scale performance and reliability.

I’m looking forward to see some these changes go live. Currently, this blog serves avatars from Yahoo!-owned MyBlogLog. I’ll probably switch back to Gravatar, if things go faster and better. We can also expect Gravatar to be integrated in the next release of WordPress. If that happens, it’ll surely give a big blow to MyBlogLog.

[Via: Dailyapps]

This post was published by on October 20, 2007

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://techroach.com/ Sreejith

    I never liked MyBlogLog anyway. Happy Gravatar is getting some spring cleaning. :)

  • http://indyankk.blogspot.com indyank

    Thilak this news is there in most tech blogs for sometime(2 or 3 days)now…so I think it will be cool if you can focus only on relatively unknown news in this popular blog…

    just a thought nothing against you posting this sort of news…

  • http://tech-buzz.net Thilak

    indyank: I appreciate your feedback. I’ll be careful when picking topics next time.

  • http://anirudhsanjeev.org Anirudh

    Hey, just letting you know that the link to the gravatar blog seems to be dead. (on “announced”)

  • http://sankaranand.com/blog/ Sankaranand

    Oh but is gravatar famous as mybloglog ?

  • http://tech-buzz.net Thilak

    Sankar: Gravatar was once the only blog avatar tool, but then after the downtime… MyBlogLog took over. I still prefer Gravtar, but MyBlogLog seems like a standard these days.

  • http://tech-buzz.net Thilak

    Anirudh: Thanks for the heads up. Just checked the link, it’s still working

  • http://www.talkphp.com/script-giveaway/1905-gravatar-wrapper-class.html Adam

    I’ve actually created a Gravatar class if you click the link in my name. Loosely coupled and works like a dream – it also has a cache with an expiration date for the avatar – to save on loading times. It can merely load the avatar in locally.

    Adam @ TalkPHP.com

  • http://www.evawhite.com Eva White

    Gravatar versus myblog, the fight should be interesting. Guess who will emerge the market leader?

  • http://www.design-hosting-domain.com Katya

    I also use gavatar, though most people think its a useless thing…but everybody wants to look special