iTunes Plus Prices Dropped to 99 Cents

Just three weeks ago, Amazon’s launched their DRM-free music store, which offered DRM-free music starting from 89 cents to a maximum 99 cents. At that time, Apple’s iTunes was selling DRM-free music for $1.29. Consumers clearly felt that Amazon’s offerings were a lot cheaper than Apple’s iTunes Plus service.

Apple just made an official announcement telling us that DRM-free songs on iTunes Plus service will now be sold at 99 cents. This was an inevitable move by Apple, to match against their competition.

Before taking the price plunge, users had an option to upgrade their DRMed music into DRM-free iTunes Plus version for 30 cents. It’s not clear whether Apple is thinking of giving free upgrade, but according to one of the commentators on Ars, the upgrade still costs 30 cents, regardless of the change in pricing. He went on to say:

"I’m holding off on upgrading them, hoping I’ll get to upgrade them for free. I’d rather not have to pay again if I don’t have to."

Competition is healthy for consumers in any industry!

This post was published by on October 17, 2007

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://techroach.com Sreejith

    Don’t know why you’re excited about it. Indians aren’t “eligible” to have Apple shyt, right ? Damn, this is where I hate Apple. >:(

  • http://indyankk.blogspot.com indyank

    When will it be available freely?

  • http://techroach.com/ Sreejith

    lol. Singers and rappers will die of hunger. Thats when you’ll get it for free. ;)