Embedded YouTube Player with AdSense

When Google paid $1.65 billion to acquire YouTube, they surely had something in mind to make money out of it. Their previous attempt to monetize YouTube videos by directly inserting non-intrusive overlay ads have been deeply criticized by users. And now, the company is implementing a different strategy to monetize YouTube’s video content by placing AdSense ads into the video player.

AdSense text-based advertising will be inserted above the video. Ads will appear as a part of the YouTube player, but outside the video content appear.

Using YouTube’s custom video player option, Web publishers can customize the theme and the layout of the player to look best on their site. Web Publishers can also choose categories of video, or let Google automatically target ads based on the content. As of now, this new features hasn’t been announced by YouTube and only a limited number of users can see this under their account. Some users are also reporting that they had this option till yesterday, but now it has disappeared. Maybe, YouTube is just doing some private beta before fully rolling it out.

As a YouTube user, I think this approach to monetize YouTube is far better than the previous one, but I doubt if it works out well for Google and Web Publishers. Darren has more information here.

 

This post was published by on September 30, 2007

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://www.squidoo.com/get-a-6pack Get A Six Pack

    Don’t think Google Adsense like you doing your own Video site especially if its copyright and uploading your own ads on..

  • http://www.squidoo.com/my-acne Acnecure

    You Tube is massive now, not long ago it wasn’t even heard of

  • http://onaridge.blogspot.com Windyridge

    Interesting, better than overlay anyday….

  • http://www.techlivez.com Shashank

    its an interesting move by google lets see how its perform..

  • http:///www.faqfc.com faqfc

    Oooh this is very promising indeed

    especially with video related niche

    thanks for the tip

  • http://therealproxy.info the real proxy

    that’s a good news… that will really help all those youtube uploader

  • http://www.olliemag.com ollie

    Seems like Google is trying to dip its hand into the Youtube honey pot more than enough times. I say keep the videos ad free!

  • http://www.octocat.com Mike S

    It would be nice to see youtube remain ad free but I don’t think it’s gonna happen – $1.65B is a lot of dosh even for google – they’re gonna want to get it back sooner or later

  • http://tech-buzz.net/2007/10/09/youtube-adsense-units-officially-arrive/ YouTube AdSense Units Officially Arrive

    [...] weeks ago, users started noticing AdSense being integrated with YouTube. Google has now officially announced the video advertising [...]

  • http://www.linkvanareview.com Adam

    This looks great! I’m a HUGE fan of video marketing and can see this being a knock-out punch to one of my sites. Thanks a million!

  • http://onaridge.blogspot.com/ Windyridge

    Interesting, better than overlay anyday….