Google AdSense has introduced an option which lets you customize the look of your ad by rounding edges. You can either change your ads with slightly rounded corners, very rounded corners or keep it square (default). Screenshot:
You’ll find this new option to choose corner style while generating your ad code in your AdSense dashboard. Alternatively, you can also inject appropriate line into your current ad code to round it off (remove text within brackets):
google_ui_features = “rc:10?; for very rounded corners
google_ui_features = “rc:6?; (for slightly rounded corners)
google_ui_features = “rc:0?; (square corners)
Since it’s new and different, novelty will certainly play it’s role in getting clicks. This might be a right opportunity to try your luck experimenting with colors and background colors. Usually, ads blended into the content delivery good results above the content. However, you can try blending out below or in the sidebar section. Share your results through comments.
Google’s Offical AdSense blog also reads that they’re working on more choices to customize your ad formats. I’m expecting a way to change fonts and dimensions of ad. Good Job, AdSense Team
Have you also seen the Site Authentication option?

wrote, on June 28th, 2007
Nope. I haven’t really looking at them right now. Adsense can’t become my main stream income now… But I think their new feature is very useful for beginner who don’t know how to code CSS.
Nice move.
wrote, on June 28th, 2007
Google AdSense si arrotonda…
Per tutti gli utilizzatori di Google AdSense grosse novità per la piattaforma di annunci pubblicitari contestuali più diffusa del momento: unica nota negativa è che Google AdSense si arrotonda ma non nei profitti.
La novità in questione è l’…
wrote, on June 28th, 2007
hey nice info. Last time when they introduced new ad format, it did helped me a lot. this time i think rounded ads will help me to blend it more.
wrote, on June 28th, 2007
Well, for us bloggers, making the block look the same as the background color is the best tip. So, this isn’t for us since how the hell are the visitors going to spot the difference ?
wrote, on June 28th, 2007
Hopefully it will increase CTR, as it will attract more attention and will also reduce ad blindness.
wrote, on June 28th, 2007
Thanks for the heads up but cosmetic changes to AdSense doesn’t matter to me. Instead Google should pay more per click considering that ever since eBay pulled their advertising from AdSense we’re all suffering!!
cyberst0rm’s tech blog
http://cyberst0rm.blogspot.com
wrote, on June 28th, 2007
I still prefer borderless ads for all including Adsense.
wrote, on June 29th, 2007
MMMM…. i think i won’t use this feature. Although it looks nice, i believe that when you blend your ads you get better results.