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TechCrunch has confirmed the rumors regarding Google’s plan to acquire FeedBurner, a feed management service which is used by most bloggers. They are selling for $100 million in an all-cash deal to Google.
Google seems to be specifically interested in FeedBurner’s RSS Ad network which could work out as a brilliant addition to Google’s existing advertising platform. Once the acquisition is over, I expect Google to relaunch FAN (FeedBurner Ad Network) under AdSense for Feeds banner which is both good and bad. Good because Google’s existing resources can help FeedBurner enhance their existing service. Bad because, monopoly makes us feel uncomfortable.
In my opinion, $100 million sounds too low for a service which is used by majority of bloggers. FeedBurner which started with a venture capital of $10 million (in two rounds) is now selling for $100 million in just 3 years, which is quite good. I’m not happy with the idea of Google acquiring everything.
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wrote, on May 24th, 2007
Me too man … Google Buys each and everything on the Internet World … First they aquired Youtube ,and now they are going to buy to Feed Burner.
This is Really BAD !!!
wrote, on May 25th, 2007
Really? Wow, Google is going to own the whole world pretty soon. Well, good for them, they’re just a lot better than everyone else!
wrote, on May 25th, 2007
Neither am I comfortable with this development…
wrote, on May 25th, 2007
Agreed with your last word. It’s not good that Google is acquiring companies in a spree continuously. It’ll be interesting to know how Google will combine and adapt Feedburner with its existing offers online.
wrote, on May 25th, 2007
[...] Via Tech-buzz [...]
wrote, on May 25th, 2007
Monopolies are never a comforting feeling.
But then I had a problem with the idea of using Feedburner even before this development. I just think it’s a little weird to be allowing an external service to have any level of control over your RSS feed, which is after all a major part of your web presence.
While I have realised I might have to give into Feedburner eventually, is anyone aware of similar feed stats functionality which can be integrated into Wordpress? A hosted alternative would be a great thing to have.
wrote, on May 25th, 2007
Google might make the premium services of feedburner free which is only good thing we can hope for..
currently the Feedburner charges money for full stats..
wrote, on May 31st, 2007
Most of my visitors don’t use feeds else I might consider it, but it’s a bit weird to let Feedburner monitor all one’s feeds as Samir has already pointed out above.