TechCrunch has confirmed the rumors regarding Google’s plan to acquire FeedBurner, a feed management service which is used by most bloggers. They are selling for $100 million in an all-cash deal to Google.
Google seems to be specifically interested in FeedBurner’s RSS Ad network which could work out as a brilliant addition to Google’s existing advertising platform. Once the acquisition is over, I expect Google to relaunch FAN (FeedBurner Ad Network) under AdSense for Feeds banner which is both good and bad. Good because Google’s existing resources can help FeedBurner enhance their existing service. Bad because, monopoly makes us feel uncomfortable.
In my opinion, $100 million sounds too low for a service which is used by majority of bloggers. FeedBurner which started with a venture capital of $10 million (in two rounds) is now selling for $100 million in just 3 years, which is quite good. I’m not happy with the idea of Google acquiring everything.
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