Recording Industry has always been haunted by the illegal peer-to-peer files sharing networks which most people use to find music. But soon, the whole thing can be legalized by asking users to look at an ad either in text or video in return for free, legal music. A three year old company called Intent MediaWorks has figured out a way to embed pop-ups in music and video files unobtrusively and the company believes that consumers don’t want to rip music, but they just want to get music as easily as possible.
Advertisers want to reach wide audience, so they are willing to pay $5.80 per 1000 text ad views and $30+ for video, which is helps Intent cover their profit and share the money with their artist and labels. Overall, it’s a win-win for everybody.
I think it will probably kill illegal music download only by a small percentage, if done in large scale because you’ll have to watch an ad every time you play the music which is unacceptable for most of us. Plus, it’ll be somewhat hard to fill the music in your portable music players and play it offline. However, it’ll be nice to see a free alternative to stop illegal music downloads. Here in India, you can’t blame kids for downloading illegal music because there is no option but to download music via peer-to-peer file sharing. I would like to see music stores like iTunes start operating in countries like India.
Source: CNN Money
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