Comments on: Microsoft Fights against the Google-DoubleClick Deal

By: Darin

Darin — Fri, 20 Apr 2007 13:52:35 +0000

Go figure … a Search Engine Buying a Media Company that owns the 3 largest SEO Firm in the world … I don’t know if the deal will go through … or if they will have too much pressure to sell off the SEO side of the business!

Darin

By: Google Looks To Outfox Microsoft In Double Click Deal

Google Looks To Outfox Microsoft In Double Click Deal — Tue, 17 Apr 2007 16:24:36 +0000

[...] Source:Tech-buzz [...]

By: Singh

Singh — Tue, 17 Apr 2007 13:34:48 +0000

Microsoft are always trying to pull Google’s leg using their money and their power. Google is not trying to compete with microsoft but they are just trying to take over the ads on internet. They don’t want to have big competition so they bought Double Click. Although I don’t really know about Double Click. Anyone want to explain me how DoubleClick works…

Thanks Heapzz

By: Vyoma

Vyoma — Tue, 17 Apr 2007 01:56:46 +0000

I am not sure about this – I do not know how much of a market share DoubleClick had.

In any case, assuming Google has a market share of 85% of the advertising market, it is not a good scene for small publishers and small advertisers. A competitive market is always better than a monopoly.

But we need to heed carefully to the words as the allegations are made by a organization that itself was under the scrutiny of antitrust authorities.

All this make it imperative that small publishers should start banding together and venture out on their own in getting advertisers.

By: Gili

Gili — Mon, 16 Apr 2007 19:45:51 +0000

That’s understood. Microsoft should do everything to break this entire deal that will even astrenght Google position as the leading online advertising engine.
I fully support your concern, Thilak, i believe that this monopoly will affect the industry and wish this deal won’t really happen.

By: Andrew Kuo

Andrew Kuo — Mon, 16 Apr 2007 19:22:04 +0000

Personally, I think it’s a good thing. Google has been very generous with it’s adsense program and I believe they will continue to be generous. Although there is the part to consider where google is now able to create policies that can screw many people, and no one can stop them.