Seems like Microsoft is focused more towards charity to promote their products, earlier we saw them raise funds to charity by encouraging users to use Windows Live Search. Now, they have come up with a new initiative called I’m which will donate a portion of revenues generated from Windows Live Messenger to charity organization to donate a portion of their ad revenues generated from Windows Live Messenger.
American Red Cross, Boys & Girls Club, National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure and the US fund for UNICEF are the 9 charity organization participating in this movement. Although Microsoft has set no caps on the amount to be donated to each charity organization, it’s said that each charity organization would atleast receive 100,000$ each year.
How can you help?
Other than using Windows Live Messenger, you need to do nothing. Keep in mind that you must be using Windows Live Messenger 8.1+ (Trillian, Gaim won’t work). To opt-into the initiative, Go to Tools > Options (within Windows Live Messenger) and place anyone of the following text code (in bold) to the cause of your choice into your Display Name:
- red+u : American Red Cross
- bgca : Boys & Girls Club
- naf : National AIDS Fund
- mssoc : National Multiple Sclerosis Society
- 9mil : ninemillion.org
- sierra : Sierra Club
- help : StopGlobalWarming.org
- komen : Susan G. Komen for the Cure
- unicef : The US fund for UNICEF
Download Windows Live Messenger, if you haven’t installed it. Read more about I’m initiative here.
Thanks: Jason
Discussion
Comments for “Help Raise Funds to Charity by using Windows Live Messenger”