Paid Ad To Express Love Towards Your Favorite Bloggers: Good or Bad?

I spotted a weird looking ad this evening when I was reading Quick Online Tips. The ad was paid by John Chow (Yet another well know Blogger). He devoted this ad to express his love towards Quick Online Tips. Here’s a snapshot:

This is not the first time I’ve been seeing ads like this. Earlier yesterday, I saw a similar ad on Digital Inspirations. This ad was dedicated to Amit Agarwal by Mani. Have a look at the screenshot:

I agree that well know blogs like Quick Online Tips or Digital Inspirations have huge fan following, but these kind of ads are completely irrelevant to the context, so naturally the click through rates will drop, resulting in revenue loss to the blogger.

For a fan, he doesn’t need cart full of money to show these ads. AdWords is CPC (definition), so he’ll pay only if someone clicks on the ad. Usually, they set a low spending limit in their AdWords dashboard.

I know some fans who express their love by clicking on ads few hundred times. I show my love towards my favorite bloggers by get into conversation with the community through comments or if they have a donation box, I’ll generously donate some cash. This way, I’ll come under their radars. What’s your technique?

Update: John Chow clarified that those ads are site targetted ads and he pays in CPM mode. Thanks John Chow.