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Chitika (aff) is the next big money maker after Adsense. It pay on a per click basis just like Adsense, but its not contextual and due to this fact, click through rates are considerably lower than that of Adsense ads. You can make Chitika Ads to deliver content related ads and boost your clicks using this trick. Actually this isn’t a trick, but a common optimization technique which is not so popular among Chitika publishers.
Simplest way to make Chitika show content relevant ads is by making it sniff your post’s title. You can achieve this by replacing chitika keywords by your blogging script’s Title Tag. For Wordpress, it would look like this:
Replace
[code lang="javascript"]var ch_queries = new Array( “keyword1″, “keyword2″, “keyword3″ );[/code]
with
[code lang="javascript"]var ch_queries = new Array( “< ?php the_title(); ?>” );[/code]
I’m not so familar with Blogger and Movable Type, but I’m sure that this optimisation Technique will work if you change the corresponding title tag
Note: This optimization technique works well with both eMiniMall Ads and RPU units. Let me know, if this technique worked for you.
Sign up for Chitika (aff)
Update: This optimization technique won’t violate Adsense TOS because Chitika isn’t a Contextual, You are just tweaking it by providing related keywords. Even the Darren Rowse from Problogger.net uses this technique along with Adsense on his Digital Photography Blog, but feel free to ask this question with Adsense folks. [Thanks for reminding me Ajay]
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wrote, on January 3rd, 2007
Wouldn’t this clash with Adsense Policies?
wrote, on January 3rd, 2007
Ajay: No, it won’t hurt Adsense. Read the post again, I have updated it.
wrote, on January 3rd, 2007
Yup, good point indeed, I got a better suggestion about your tip. I will blog about it tomorrow
wrote, on January 3rd, 2007
Hmmm. A good technique to use.
Though, if I were to use Chikita which I am not doing presently, I would actually supply the keywords as the categories of the post because my titles are usually weird (owing to the fact that I am an avid reader of Copyblogger.com)
wrote, on January 4th, 2007
For Blogger/Blogspot it would be
var ch_queries = new Array( Ҡ);
But the unit should come under tag ….
wrote, on January 4th, 2007
Kaileena: There must be a Blogger Template tag for title. I guess its < $BlogItemTitle$>
wrote, on January 4th, 2007
yea you’re right thilak but i forget about the html tags
and should comes under …
wrote, on January 4th, 2007
Good tip Thilak,
I haven’t really used chitika that much at all but I am hoping to start later on.This tip is pretty much known to many.