How to Make Chitika Ads Behave Contextually

Chitika (aff) is the next big money maker after Adsense. It pay on a per click basis just like Adsense, but its not contextual and due to this fact, click through rates are considerably lower than that of Adsense ads. You can make Chitika Ads to deliver content related ads and boost your clicks using this trick. Actually this isn’t a trick, but a common optimization technique which is not so popular among Chitika publishers.

Simplest way to make Chitika show content relevant ads is by making it sniff your post’s title. You can achieve this by replacing chitika keywords by your blogging script’s Title Tag. For WordPress, it would look like this:

Replace

[code lang="javascript"]var ch_queries = new Array( "keyword1", "keyword2", "keyword3" );[/code]

with

[code lang="javascript"]var ch_queries = new Array( "< ?php the_title(); ?>" );[/code]

I’m not so familar with Blogger and Movable Type, but I’m sure that this optimisation Technique will work if you change the corresponding title tag

Note: This optimization technique works well with both eMiniMall Ads and RPU units. Let me know, if this technique worked for you.

Sign up for Chitika (aff)

Update: This optimization technique won’t violate Adsense TOS because Chitika isn’t a Contextual, You are just tweaking it by providing related keywords. Even the Darren Rowse from Problogger.net uses this technique along with Adsense on his Digital Photography Blog, but feel free to ask this question with Adsense folks. [Thanks for reminding me Ajay]

This post was published by on January 3, 2007

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://techtites.com/ Ajay D’Souza

    Wouldn’t this clash with Adsense Policies?

  • http://tech-buzz.net Thilak

    Ajay: No, it won’t hurt Adsense. Read the post again, I have updated it.

  • http://ajaydsouza.com/ Ajay

    Yup, good point indeed, I got a better suggestion about your tip. I will blog about it tomorrow :)

  • http://www.wisetome.com/splat Vyoma

    Hmmm. A good technique to use.
    Though, if I were to use Chikita which I am not doing presently, I would actually supply the keywords as the categories of the post because my titles are usually weird (owing to the fact that I am an avid reader of Copyblogger.com)

  • Kaileena Suza

    For Blogger/Blogspot it would be
    var ch_queries = new Array( “” );

    But the unit should come under tag ….

  • http://tech-buzz.net Thilak

    Kaileena: There must be a Blogger Template tag for title. I guess its < $BlogItemTitle$>

  • Kaileena Suza

    yea you’re right thilak but i forget about the html tags :) and should comes under …

  • http://www.techaddi.com Paul Jacob

    Good tip Thilak,

    I haven’t really used chitika that much at all but I am hoping to start later on.This tip is pretty much known to many.

  • http://tech-buzz.net/2007/01/04/how-to-target-chitika-to-your-wordpress-search-page/ How to Target Chitika to Your Wordpress Search Page

    [...] Yesterday, I wrote about contextualizing Chitika Ads by sniffing your post’s title. Using the same optimization technique you can show ads related to your users search query. [...]

  • http://techtites.com/2007/01/10/wordpress-wednesday-targeting-chitika-ads-with-utw/ WordPress Wednesday: Targeting Chitika Ads with UTW » Techtites

    [...] Thilak write about targeting Chitika using the title of your post. [...]

  • http://blog.rssapplied.com/public/item/contextualising-chitika-ads Contextualising Chitika ads — RSS Marketing Blog | RSS Applied

    [...] First, you can use the tech-buzz.net method of contextualising the ads based on the title of your post. Most any blog CMS can do this. [...]

  • http://www.nyasatimes.com Edgar

    How can I make Chitika work in Conxtually manner on my news website and other pages that relate?

    http://www.nyasatimes.com

    Please help.

  • http://www.gizmoactive.com Gizmoactive

    Hi Thilak,

    Do you know if this will work in a similar way on a website?

    What if you wanted Chitika to ‘sniff’ the keywords from the meta keywords tag or title tag of a website instead of a blog?