Chitika (aff) is the next big money maker after Adsense. It pay on a per click basis just like Adsense, but its not contextual and due to this fact, click through rates are considerably lower than that of Adsense ads. You can make Chitika Ads to deliver content related ads and boost your clicks using this trick. Actually this isn’t a trick, but a common optimization technique which is not so popular among Chitika publishers.
Simplest way to make Chitika show content relevant ads is by making it sniff your post’s title. You can achieve this by replacing chitika keywords by your blogging script’s Title Tag. For Wordpress, it would look like this:
Replace
[code lang="javascript"]var ch_queries = new Array( "keyword1", "keyword2", "keyword3" );[/code]
with
[code lang="javascript"]var ch_queries = new Array( "< ?php the_title(); ?>" );[/code]
I’m not so familar with Blogger and Movable Type, but I’m sure that this optimisation Technique will work if you change the corresponding title tag
Note: This optimization technique works well with both eMiniMall Ads and RPU units. Let me know, if this technique worked for you.
Sign up for Chitika (aff)
Update: This optimization technique won’t violate Adsense TOS because Chitika isn’t a Contextual, You are just tweaking it by providing related keywords. Even the Darren Rowse from Problogger.net uses this technique along with Adsense on his Digital Photography Blog, but feel free to ask this question with Adsense folks. [Thanks for reminding me Ajay]
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