TechCrunch leaked out that PayPerPost, a paid blogging system which created a fire in the blogosphere will be shortly announcing its acquisition of Performancing, a blog tools and bloggers community.
The acquisition will give PayPerPost an opportunity to access 28,000 Performancing users profile, many of them are bloggers. Surprisingly, they are not acquiring the insanely popular Performancing Firefox Extension, its quite natural that the extension would later be rebranded into a new name.
This acquisition will serve as a backup if something goes wrong with PayPerPost’s paid blogging service, they still have a solid Performancing Partners Ad Network left. There won’t be any doubt that they will try to exploit it to convert Performancing Members into PayPerPost customers.
On the other hand, Amit Agarwal speculates that PayPerPost is also looking forward to acquire Text Link Ads (an Ad Network which sells and buys links). This is a bit weird, because Text Link Ads has its own paid blogging service called ReviewMe which is similar to PayPerPost.
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wrote, on December 29th, 2006
payperpost today sent emails confirming the acquisition.
wrote, on December 30th, 2006
[...] As we all know couple of days earlier PayPerPost announced its acquisition of Performancing community, but they didn’t acquire Performancing Firefox Blogging Extension which was also an asset of Performancing. [...]
wrote, on January 6th, 2007
[...] Last week, I wrote about PayPerPost acquiring Performancing community, but now Performancing co-founder, Nick Wilson has decided to kick the deal and give away the Metrics stats package to the community members and make it open source. Here’s what folks for both ends have to say: [...]