Yahoo to Launch Branded Portals

Yahoo has launched a Wii Portal for fans which aggregates Flickr Photos, Avatars with Wii Gear, Links from Del.icio.us and MyWeb, Games, all Wii related stuff from Yahoo Answers and ofcource links to buy the console and games from Yahoo’s Shopping Site. Wii Portal is just a first example of branded portals, there are 100 more brand portals in the pipeline for 2007. 

Some of the future portals might include “American Idol” and “Lord of the Rings”. Yahoo isn’t seeking any affiliation or approval from these brands (Yahoo is just providing free promotion, why would they object ?).  Yahoo was born as a portal and its good to see them get back to their original business. 

via Mashable

This post was published by on December 1, 2006

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://www.technobeta.com Mr.Cool

    Hmm… that might actually be nice ! A one-stop place for all your needs ! :)

  • http://tech-buzz.net Thilak

    Mr.Cool: Hmm.. not exactly, its brand specific one

  • http://www.helloashok.com/ Ashok

    Just a method to tap traffic. As every brand has lot of following.

  • http://www.jdsblog.com Jason Drohn

    This is a pretty cool concept. I can’t wait to see the Lord of the Rings one. I am a nerd :0)

  • http://blog.sankaranand.com Sankar Anand

    not like ebay but kind of checkout ….maybe some ingoing between yahoo and wii