Google is Secretly Testing Impression Based Ad Network

John Chow points out that Google is secretly testing an impression based Ad Network called Google Display Advertising. This is something similar to Feedburner’s FAN, Tribal Fusion, Double Click or Casale Media and plans to capture advertisers who are planning build a brand name rather than sell products.

Google doesn’t like talking about this new Ad Network at the moment, Infact they won’t even acknowledge its existence. If this story is true, then its surely Google’s big leap towards hardcore advertising. The success of this new ad networks depends upon how the advertisers react, its surely not meant for small advertisers. According to John Chow, Google is hand picking publishers to test this new ad network and he is lucky to be one among them.

Such Impression based ad networks always face a hard time finding advertisers. Hence not all impressions are filled by Ads. I’m not against the idea of impression based advertising, it works great for me, but it’ll surely kill your return visitors as they get annoyed by these kind of ads. Let’s just wait and see if this actually comes out of secret testing phase.

via Problogger

This post was published by on November 29, 2006

About the Author: Thilak Rao works as a Social Media Expert. He is one of the first professional bloggers from India, and he loves to write, travel and click photos. Follow him on Twitter @thilak

  • http://technospot.net/blogs/ Ashish Mohta

    Its hard but there is always a way to do it.Like make it happen when the visitors leave.Doe it click

    Good news
    Regards
    Ashish

  • http://blogosquare.blog.mu Hans

    there’s nothing more secret than Google. Hey Thilak, have you ever heard that story? I don’t know where I saw it but somebody by some errors got access to some files having info on a future project of Google.

  • http://tech-buzz.net Thilak

    Hans: Yeah, I read it few months ago on Google Blogoscope

  • http://stevenbao.com/ Steven Bao

    Very interesting; myself, if I were Google, would not implement an impression-based ad network; but you said it correctly, building a brand name might be useful for this.

  • http://www.freakitude.com Lovedeep Wadhwa

    Is something wrong with the title of this post.

    or is my english bad..:shock:

  • http://tech-buzz.net Thilak

    Thanks Lovedeep, Sometimes I do commit some silly mistakes. Keep reporting them to me :D

  • http://www.freakitude.com Lovedeep Wadhwa

    spelling mistakes are very common..i do make such mistakes everyday… :D

  • http://tech-buzz.net Thilak

    Lovedeep: Its not just a spell mistake, but it was a grammar mistake too… I completely forgot to insert that word

    Thanks again

  • http://www.earn-cash-make-money-online.com/ Mike

    I realize these are old comments above but this blog post is in the top spot for a Google search for ‘impression based ad networks’. That’s what led me here.

    I read somewhere that Google acquired Double Click I think it was in November of 2007 to use with it’s adsense codes. Is that true? I just answered that myself. Yep, do a search for ‘Google acquires Double Click’.

    What I don’t get is that SpywareBlaster has had DoubleClick on it’s spyware blocked list for years. And it’s still on there blocked list.

    If Google plans on using DoubleClick with it’s adsense codes (if it isn’t already) then what does this imply? Just curious but will viewers and publishers that are not running SpywareBlaster be infected? Will adsense publishers get credit for impressions when people that are running SpywareBlaster view their web pages?

    I’ve been wondering about this cause I use SpywareBlaster. I figured this was as good a place as any to ask.

    Thanks
    Mike

  • http://stevenbao.com/ Steven Bao

    Very interesting; myself, if I were Google, would not implement an impression-based ad network; but you said it correctly, building a brand name might be useful for this.