Add to 
John Chow points out that Google is secretly testing an impression based Ad Network called Google Display Advertising. This is something similar to Feedburner’s FAN, Tribal Fusion, Double Click or Casale Media and plans to capture advertisers who are planning build a brand name rather than sell products.
Google doesn’t like talking about this new Ad Network at the moment, Infact they won’t even acknowledge its existence. If this story is true, then its surely Google’s big leap towards hardcore advertising. The success of this new ad networks depends upon how the advertisers react, its surely not meant for small advertisers. According to John Chow, Google is hand picking publishers to test this new ad network and he is lucky to be one among them.
Such Impression based ad networks always face a hard time finding advertisers. Hence not all impressions are filled by Ads. I’m not against the idea of impression based advertising, it works great for me, but it’ll surely kill your return visitors as they get annoyed by these kind of ads. Let’s just wait and see if this actually comes out of secret testing phase.
via Problogger
Written by 
Let’s try it. Thanks for the...
wrote, on November 30th, 2006
Its hard but there is always a way to do it.Like make it happen when the visitors leave.Doe it click
Good news
Regards
Ashish
wrote, on November 30th, 2006
there’s nothing more secret than Google. Hey Thilak, have you ever heard that story? I don’t know where I saw it but somebody by some errors got access to some files having info on a future project of Google.
wrote, on November 30th, 2006
Hans: Yeah, I read it few months ago on Google Blogoscope
wrote, on December 1st, 2006
Very interesting; myself, if I were Google, would not implement an impression-based ad network; but you said it correctly, building a brand name might be useful for this.
wrote, on December 12th, 2006
Is something wrong with the title of this post.
or is my english bad..:shock:
wrote, on December 12th, 2006
Thanks Lovedeep, Sometimes I do commit some silly mistakes. Keep reporting them to me
wrote, on December 12th, 2006
spelling mistakes are very common..i do make such mistakes everyday…
wrote, on December 12th, 2006
Lovedeep: Its not just a spell mistake, but it was a grammar mistake too… I completely forgot to insert that word
Thanks again