John Chow points out that Google is secretly testing an impression based Ad Network called Google Display Advertising. This is something similar to Feedburner’s FAN, Tribal Fusion, Double Click or Casale Media and plans to capture advertisers who are planning build a brand name rather than sell products.
Google doesn’t like talking about this new Ad Network at the moment, Infact they won’t even acknowledge its existence. If this story is true, then its surely Google’s big leap towards hardcore advertising. The success of this new ad networks depends upon how the advertisers react, its surely not meant for small advertisers. According to John Chow, Google is hand picking publishers to test this new ad network and he is lucky to be one among them.
Such Impression based ad networks always face a hard time finding advertisers. Hence not all impressions are filled by Ads. I’m not against the idea of impression based advertising, it works great for me, but it’ll surely kill your return visitors as they get annoyed by these kind of ads. Let’s just wait and see if this actually comes out of secret testing phase.
via Problogger
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