After Newspaper Ads, Google is now preparing to move into Radio Advertising. Earlier in January Google had bought dMarc (A radio advertising agency) for $102 million and rumors suggest that Google is now hiring employees and plans to publicly test its Audio Ads by the end of this year.
Google is also said to be in discussion with Clear Channel Communications to purchase $1 billion of its advertising inventory. Similar to all other Google ads, participants can upload audio ads through the same web based AdWords interface.
Good to see Google make a transition into the offline advertising market, but I would still like to see Google as a Search Engine Company and not as a Advertising Agency. Maybe someday your kids might see a small ‘Ads by Google’ text below your neighborhood sign board.
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