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Google has started testing its new Newspaper Advertising service in over 50 daily newspaper which includes The Washington Post, The New York Times, Seattle Times, Boston Globe, Chicago Tribune and few others major dailies.
Currently a group of 100 advertisers would be able to bid on these ad space and they can chose various ad formats along with the papers in which they would like to show their advertisements. Google plans to dry run this service until Jan 2007, which means they won’t take their commission to show ads.
Newspaper publishers faced a step revenue crunch after the RSS revolution and with this new ad program, Google is trying to save a sinking ship. If this works well, it should considerably boost Google’s revenue (just like Adwords did).
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wrote, on November 7th, 2006
not really impressed as when this service is expanded, we might only see big players monopolize it. Most of them are Adwords expert and used with the bidding concept so I don’t think small advertiser should try it with the limited ad space on newspaper.
btw thilak, I think you forgot to include url for the publisher page. (https://adwords.google.com/publicationads/)
wrote, on November 7th, 2006
@Faud: Newspaper Ads are meant for big players and not for everyone.
BTW, I tried to visit that link, but it returned me with a sever error. Are you sure its the right link ?
wrote, on November 7th, 2006
Yeah, but using this service, it’s cheaper than going directly to the newspapers. So there’s still chances for small advertiser to advertise, in my opinion. Sooner we might see “ads by gooogle” in the newspaper..hmm..
well,for the link, i found several websites pointing to it. It should work after the server error, hopefully.
wrote, on November 8th, 2006
@Faud: They simple want to make everyone happy.
wrote, on November 9th, 2006
[...] After Newspaper Ads, Google is now preparing to move into Radio Advertising. Earlier in January Google had bought dMarc (A radio advertising agency) for $102 million and rumors suggest that Google is now hiring employees and plans to publicly test its Audio Ads by the end of this year. [...]