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Rival Internet Giants are looking to form alliances to take on Google, a common enemy that continues to dominate the lucrative search business by a formidable margin.
Recently, Microsoft ended the advertising relationship with Yahoo’s Overture but expressed interested in acquiring a stake in Yahoo’s search business. Yahoo has however rejected the proposal.
Meanwhile, Microsoft CEO Steve Ballmer has accepted that MSN advertising business trails behind Google, Yahoo and it might take 5 years to catch the advertising giants. “We are a little bit late in the game,” Ballmer said.
Source: Amit Agarwal
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