Optimal Ad Placement Tips for Yahoo Ads

Yahoo Publisher Network blog gives some tips for best ad placement.

“From a click-through standpoint, most publishers get the best results when they place a ‘leaderboard’ above the fold between the top nav and their rich content.”

“the second most active placement in terms of click-throughs tends to be the right-hand rail or margin. “Skyscrapers” and vertical banners do well when placed next to the content in the main body.”

“Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”

I feel this should work with Google Adsense as well.

Source: QuickOnlineTips.com